The Value of Valentine’s Day

For many Valentine’s Day is considered a great way to commemorate love. Tell someone you love them. Show someone you love them. A chance to say something and do something romantic. Preferably something big and expensive. Meaningful is optional. A lot of good can be done, and a lot of people get a good feeling out of it. Business certainly makes a lot out of it and makes a good profit on the back of it.

It would be great to imagine that everyone who buys into Valentine’s Day is sincere and full of love rather than driven by cynical self interest like business. Maybe some of them are. As it happens, it can also be an opportunistic assembly line for people trying to impress a beau or cover up their lack of genuine feelings for someone else.

There is an expectation that in order to show how much you care on Valentine’s Day people should spend generously and make big gestures. Clearly Valentine’s Day is the day you check the balance on the love ledger. Whichever party is giving or getting; the important thing is to expect big things. Strangely enough one would have thought that love actually pays for itself everyday, even without grand expensive gestures. Being loved can offer happiness, security and reassurance. Loving someone an be fulfilling, invigorating and joyous. Plenty in there that money can’t substitute for.

Big productions from the heart are as much a delight to the person giving as to the person receiving them. The little things that people do for each other every day also go a long way to holding each other down and making every day special. Being able to reach out to or for that special person when you need to can be the thing that makes a moment special and unforgettable. While something rarely occurring might be considered precious, there are routine deeds that prove invaluable.

A lot of people spend a king’s ransom on Valentine’s Day without giving it any real thought. It’s just something they have to do. And in return many get hardly anything back from it. Not a warm thought, not a little recognition, and too often not even a thank you. For a day that’s meant to commemorate great love it all seems to be about transactions. But I guess it’s down to the individual to choose whether they want a day of big transactions or a lifetime of meaningful and memorable interactions.