Whether it's in business, corporate affairs, military operations, politics, sports, games, romance or life you need a strategy to ensure you successfully achieve your objective. A strategy is what takes a hold of insight and creates achievement. In the world of practical application strategy is what brings genius forth. It would be right to call strategy a carefully laid out plan. Every aspect of the phrase "carefully laid out plan" tells you something about how critical strategy is in endeavour. It gives a hint of the forethought, development and execution that is required to successfully reach a goal.
As Machiavelli and Sun Tsu have shown strategy can either be used to manoeuvre or manipulate. I am not sure that I agree that "all is fair in Iove and war" but the truth is that if you leave home without a plan you will most likely return home dusty, drained and defeated. A good strategy identifies where you are at in regards to achieving your objective and analyses the extra distance you need to travel to help you maximise your chances of success. While a good strategy might stun and surprise your competitors and leave them in disarray it should never leave you befuddled and confused. In short, using Marshawn Lynch as a decoy and attempting to pass the ball 3 yards from the goal line while a score down in the final minutes of the Super Bowl is not a good strategy. Inevitably, it led to defeat. A good strategy makes the best use of your resources at the right time and in a precise way.
While a good strategy might not guarantee you success it will most likely offer you your best chance of achieving it. You have to remember that in the hands of a fool the goose that lays the golden eggs will most likely end up missing or dead. There are those who will say the only strategy you need is God. However, the bible says "faith without works is dead". Strategy not only helps you plot a path to success it also allows to respond to unforeseen circumstances that crop up along the way. So making the right use of a good strategy is the sign of an ace strategist. And that is why they are a premium in whatever field you are in.
So remember, if you want to develop a good strategy you need ideas, analysis, planning and execution. There are different elements that optimise the impact of each of these components but putting them together is a good way to start your venture.